An Appetite for Branding – Showcasing the Food


Photo by Bethany Prange

If you’ve been keeping up with this blog, I’m sure you know by now that food is our business around here. Feeding hungry people is the most important work we do every day at the St. Louis Area Foodbank, and we couldn’t do it without support from the community.

Individuals and companies in the St. Louis region help us by volunteering, hosting food drives, and spreading awareness.

From time to time, local organizations and businesses also host fundraisers – unique events that benefit the Foodbank and our mission of feeding families in need.

Next week, Enrich Creative and FEAST magazine will host just such an event.

On Monday, June 25, 2012, they will host Brand Appetite, a marketing and design forum, from 6 to 8:30 p.m. at the Contemporary Art Museum, 3750 Washington Boulevard in Grand Center.

A panel of experts will discuss branding and marketing specifically for food industry businesses. So if you are thinking of opening a restaurant or shop, or creating your own food product, this is a brilliant opportunity to learn how to market your brand.

Even if you’re an industry pro looking for marketing guidance to grow your existing food business, you do not want to miss this night of insight and networking.

Panelists will give valuable advice on everything from establishing a brand new food product and running a restaurant to developing a visual brand and social media strategy.

Experts include: Andy Bartling of Sales Message Marketing; Gretchen Schisla and Kory Waschick of Enrich; Arlene Maminta Browne of Robust Wine Bar; Tom Niemeier of SPACE Architecture + Design; and Stefanie Garcia of Whole Foods Market.

Tickets are just $25 and all proceeds benefit the St. Louis Area Foodbank. Everyone in attendance will have the chance to win a one-hour marketing consultation with the team at Enrich. One lucky winner will be announced at the event.

To RSVP for the event visit

The St. Louis Area Foodbank always appreciates the opportunity to partner with businesses for events like this one. Some organizations even offer an ongoing project which can benefit your favorite charity.

Charity Mile

For instance, if you live within walking or biking distance of the Contemporary Art Museum, be sure to check out Charity Miles, a free iPhone/Android app that empowers people to earn money for charity.

Bikers earn 10 cents per mile; walkers and runners earn 25 cents per mile. Feeding America is one of 10 charity partners. St. Louis Area Foodbank will receive a portion of funds generated by the app when it is used in our 26 county service territory!

Patrick Delhougne is the development associate at the St. Louis Area Foodbank

Bethany Prange is the communications coordinator at the St. Louis Area Foodbank



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