During November, over 30 Valvoline Instant Oil Change locations asked their customers at the register if they’d like to make a donation to the St. Louis Area Foodbank.
Here’s why we chose to work with the Foodbank:
Good Donation Mileage: Like a car getting good gas mileage per gallon, we knew donating to the Foodbank was a great way to stretch a donation. For every $5 donated, we could help provide 20 meals!
Local: We have locations all over the bi-state area – from O’Fallon, MO to O’Fallon, IL. All of our store managers wanted to work on a campaign that benefitted their own community. The Foodbank serves 14 counties in Missouri and 12 counties in Illinois. Where we are, they are. I think this type of partnership would make sense for any business with multiple locations in the greater St. Louis area.
A friendly (and sometimes heated) competition between the stores helped push everyone to be the best fundraisers they could be. Each day, we looked at how much each store raised and divided that number by how many cars were serviced. This was a fair way for every store to compete with one another.
Of the approximately 850 locations across the entire country, the location that raised the most money was based in St. Louis! On top of that, our region as a whole raised more money ($25,237) than any other region in the country!
Our employees had fun working on this campaign, and our customers liked it too. Most importantly, we were able to make sure local families have a hot meal during the coldest time of time.
Written by Kathy Beers, Market Manager, VIOC
