“Car people” live for days like this…the unveiling of a new model. It’s the opportunity to be one of the first in country to sit in the seats, test out the features, and brag to your friends about the experience.
Recently, Frank Leta Acura held an event at their dealership previewing the new Acura 2014 MDX.
From 3:00 to 8:00 p.m., customers were greeted with live music, drinks, hor d’oeuvres and giveaways.
For every 2014 MDX pre-ordered that day, Frank Leta Acura donated $1,000 to that customer’s charity of choice. The St. Louis Area Foodbank was one of 17 nonprofit organizations from which customers could choose, and we were fortunate that one customer did in fact choose us!
Management at the dealership saw the value in helping those in need and gave their customers an opportunity to help an organization by doing something they were already planning to do, order a new car.
By partnering with us on this event, Frank Leta Acura gave their customers a unique experience, drove traffic to their dealership, gave their employees a fun night, and helped serve the community at large. It was yet another great example of how creating an event or throwing a party at work benefiting the Foodbank can yield tremendous results for all parties involved.
To learn more about Frank Leta Acura, please visit their website by clicking here.
By Patrick Delhougne
Development associate at the St. Louis Area Foodbank.